Views: 22 Author: Site Editor Publish Time: 2023-01-05 Origin: Site
In 2022, global e-commerce sales are expected to exceed 5 trillion US dollars for the first time, accounting for 1/5 of the total retail sales. In 2025, this figure is expected to exceed 7 trillion US dollars. The pandemic has brought uncertainty to the global economy, but online marketplaces are bucking the trend and ushering in a period of rapid growth.
In addition, according to relevant Chinese data, in the first half of 2022, China's cross-border e-commerce transactions accounted for 35.85% of my country's total import and export value of goods trade of 19.8 trillion yuan.
In terms of import and export structure, in the import and export structure of China's cross-border e-commerce in the first half of 2022, exports accounted for 77.47% and imports accounted for 22.53%. The overall import and export structure of cross-border e-commerce is relatively stable, but with the continuous expansion of the import market, the market share will continue to increase.
In terms of cross-border e-commerce model structure, e-commerce B2B transactions accounted for 76% of China's e-commerce transaction models in the first half of 2022, and e-commerce B2C transactions accounted for 24%. It is estimated that from 2021 to 2025, China's B2B e-commerce market will grow at a compound annual growth rate of 25% to a market size of 13.9 trillion yuan. It is estimated that nearly 80% of global B2B transactions will shift to online in 2025.
According to SimilarWeb's data on e-commerce platform visits in July 2022, Webretailer compiled the latest ranking of global e-commerce platforms in 2022, and revealed the e-commerce platform visit data of major global e-commerce markets and categories.
In addition to the familiar Amazon, eBay and Alibaba, what other e-commerce platforms are worthy of rapid growth? Which platforms are the best channels when selling different categories? This article will take you through the data to understand these answers.
As you can see from above, Amazon is at the top of the ranking.
The top 10 businesses in the ranking have added marketplaces on their respective retail websites, providing consumers with more product choices and creating price competition among sellers.
Of course, popular e-commerce platforms will have many sellers pouring in, leading to fierce competition. There are also some emerging e-commerce platforms outside the list, such as 2Cshop, a global independent website, Coupang in South Korea, Ozon in Russia, and Allergro in Poland. , Shopee, Lazada in Southeast Asia, Q0010 in Asia. Here companies can learn in detail before making a decision, which e-commerce platform is more suitable for their category.
As shown above, comprehensive category products are the most common type, accounting for nearly 60% of platform sales.
The online marketpalces that mainly sells fashion ranks second. This is followed by other platforms that sell arts, crafts, and gifts categories.
North America
North American consumers bring the most traffic to the online market, with 5.4 billion monthly visits, and among 48 different platforms, the number of visits can exceed 100.
Europe
European visits, 57 platforms have more than 1 million monthly visits, and the total visits of European consumers have exceeded 3.8 billion.
The United States has a richer niche market than Europe, with 62% of American platforms focusing on specific categories, which is particularly evident in the top 10, where household goods, music and crafts are among its ranks. Amazon still dominates in the US, with more than 2.5 billion monthly visits.
Of the 12 e-commerce platforms favored by shoppers in the UK, the majority are global sites. Amazon and eBay round out the top 2. Amazon has more monthly traffic than subsequent platforms combined and is considered the "go-to" site for many UK shoppers.
Of the major platforms visited by UK consumers, only three, OnBuy, notonthehighstreet and GAME, are concentrated in the UK market. Most are global sites, with a few targeting the European market.
Amazon topped the list with 626 million visits, Rakuten with 512 million and Mercari with 139 million.
Although Japan is a developed country, its popular online platforms are relatively few.
The more popular platform in Europe is Amazon, with 1.07 billion monthly visits. eBay gets about half that, with 534 million visits.
